About Luxurow

Founded in 1979, Niru NY is a DeBeers Sightholder excelling in fancy cut diamonds. Known for our attention to detail, commitment to excellence, and focus on sustainability we decided to extend our rich heritage of quality craftmanship to timeless platinum focused jewelry. Made in New York, each piece is proudly crafted to ensure the highest quality and the lowest setting. Thus, Luxurow – Luxury-in-a-Row was born.

Traceability

Traceability

At Niru, we aim to implement ethical practices that not only allow others to trust us but also allow us to have pride for our own work. We believe in transparency not because we must, but because we want to.

Traceability

Integrity

Integrity

Integrity is part of our DNA, with each person we touch and each product we make.

Integrity

Precision

Precision

Our skilled team delivers precision in all of our products

Precision

The Platinum Edge

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Why Niru Group?

When you choose Niru you also choose a fully female empowered workforce, ethical practices and a sustainable future. Learn more about how we choose to Spread Happiness.

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